The other day I got called a CPG industry B2B influencer. I didn’t know that was even a thing, but more importantly…I’m just infinitely curious and someone that prefers to tell the story behind data with B2B actionable insights and/or thought starters. But I was shocked recently when I learned the largest beverage manufacturer and distributor in the world, The Coca-Cola Company, was my newest competition. 73% of B2B buyers consider thought leadership to be a more trustworthy basis for judging competencies than traditional marketing. So, in hopes of piggybacking off that reality…The Coca-Cola Company just unveiled a new insights platform aimed to help retail and foodservice operators make data-driven decisions. Coca-Cola Lens will seek to deliver on the promise to customers of creating value beyond beverages…serving as thought partners and consultants.
#shorts #cocacola #b2b
I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
►EMAIL josh@jschallconsulting.com
