SEO vs PPC (search engine optimization and pay-per-click advertising) are the hot topics of the e-commerce world. The main question is how to know which one is better? Well, the answer is more complex than a simple yes or no.
Making the right decision of choosing SEO or PPC depends mainly on your digital marketing priorities. To help you out, here are the main differences between SEO and PPC:
• SEO appears in organic search results, whereas PPC appears in paid search results.
• Traffic to the website takes time with SEO, but it is immediate with PPC.
• Clicks are free when users click organic results, whereas clicks are charged with PPC.
• SEO search rankings provide 24/7 promotions, but PPC ads show till your budget exhausts.
• SEO is free, but PPC is not free.
If you are still confused about these two terms, talk to us. Experts at RedBerries know how to utilize these strategies for different ad campaigns for your business. Instead of wasting anymore time, contact us for professional guidance.
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RedBerries #DigitalMarketingAgency
Office #317, Al Ansari Building,
Port Saeed, P.B 182053,
Dubai, United Arab Emirates
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Email: ask@redberries.ae
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