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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
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⏱ Chapters:
00:00 - From his speech at Rodale
03:04 - The Eugene Schwartz system for winning at copywriting
06:40 - Eugene Schwartz didn't write copy, he found it
08:46 - What's your "system of working hard" to find great copy?
11:55 - How can you use this? [More Resources]
Eugene Schwartz had a system for winning at copywriting…
And it made him a better copywriter than you.
It made him a better copywriter than the best of the best, as proven in head-to-head tests, over and over and over again.
In fact, when tested against the best, he’d WIN — write copy that generated more sales and profits — upwards of 90% of the time.
He didn’t take this secret to the grave.
He actually revealed it.
And it’s a copywriting secret that will help you write better, more powerful, more profitable copy TODAY.
Why Eugene Schwartz was a better copywriter than you
Yours for bigger breakthroughs,
Roy Furr
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