This video explains the difference between qualitative and quantitative research designs, more it will explain the different role of qualitative and quantitative researcher.
00.23 Characteristics of qualitative research
The qualitative research design is emergent, iterative and flexible in nature. These researchers tend to understand human feelings. Other than interviews, researcher is main data collection tool. Here the context matters while analyzing data. Moreover, the qualitative approach is inductive in nature. Qualitative researchers emerge themes from coding and subcoding. To emerge themes from codes see my another video
[ Ссылка ]
To read more on qualitative research design please read John Creswell’s book or follow below link
[ Ссылка ]
2:29 Characteristics of quantitative research design
This design is structured and focusing step by step or linear approach. Here the purpose is to generalize hypotheses using deductive approach. These researchers test hypotheses and work with variables. These researchers highlight facts through larger samples.
3:26 Role of Quantitative Researcher
These researchers see the visible side of the phenomenon.
4:03 Role of Qualitative researcher
These researchers view the larger picture or take the holistic approach. Their role is subjective and involve in making relationships and building connections between data.
To get more details read [ Ссылка ]
