Doing a SWOT analysis (strengths, weaknesses, opportunities, and threats) is crucial for a successful strategic plan. This is when you assess how the emerging environment might affect your organization and consider the current characteristics that will help you capitalize on opportunities and mitigate threats.

Getting this phase of strategic planning right is going to help create your analysis and set you up for creating strategic insights. Have you or your organization ever done a SWOT analysis before? How did it go? Don't forget to let me know in the comments.

Watch this next:
What Are Strategic Imperatives? (And Why You Should Have Them): [ Ссылка ]

Your strategy should serve two purposes: [ Ссылка ]
Common mistakes in strategic planning: [ Ссылка ]

Chapters:
Performing a SWOT analysis - 00:00
Understanding your environment - 00:36
Questions you should be asking - 01:00
Generating trends - 02:08
Putting external conversations first - 03:05
Getting key trends mapped - 03:26
Find your strengths and weakness - 04:13
Getting the full view of the business' - 04:37

My book on using productive conflict to get your team and organization back on track:
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About me:
I've never climbed Mount Everest (and never will). So far, I've never been in space. I don't even have an Olympic gold medal (although I did win the Grade 9 Phys Ed award). But the prize for solving the most difficult team challenges is named after me (no, not really, but someday it probably will be).

For the past 25 years, I've researched and advised teams on how to achieve high performance. Known as the “teamwork doctor,” I've worked with teams from the frontlines to the boardroom, across a variety of industries, and around the globe from Boston to Bangkok. In working with hundreds of teams, including 26 Global Fortune 500 companies (and counting), I've developed a unique perspective on the challenges that teams face – and how to solve them.
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Connect with me:
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