Dr. Anthony Miyazaki answers questions regarding:
- Marketing Yourself

What does it mean to market yourself?

Marketing yourself is NOT about fooling people to have them think that you’re something that you’re not. The best way to market yourself is to build up your skills and traits and then to create as much of a match as possible between the perception of who you are and the reality of who you are. This is how, and when, being authentic can really work.

Assessing your skill sets, strengths, interests, and passions, and then combining these with the development of your personal and professional brands, will help you to create goals that are relevant to you with respect to building a better product you. From there, you can use basic marketing principles and concepts to market your brand as you see fit, and to market it to the target audiences of your choosing.

Marketing yourself — truly marketing yourself by building your product before you promote it — will be a positive life-changing experience if you put in the time, effort, and serious consideration necessary to plan and implement a comprehensive personal marketing plan. And if you haven’t already started, the time to start is now.

See our other videos on:
- Your Personal Brand
- Your Professional Brand

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