In today’s video, we take a closer look at Bangalore’s SMVT Railway Station, India's first centrally air-conditioned station designed to look like an airport. With 7 platforms, VIP lounges, food courts, and even massage chairs, SMVT boasts top-notch facilities. But despite its modern design, why are we seeing headlines criticizing it? 🤔
Join us as we explore the core issues behind the station’s struggles:
Delays and overspending 💸
Design flaws that make it difficult for passengers to navigate 🛤
Misplaced priorities that compromise functionality 👎
Using the SMVT case study, we’ll show why design isn’t just about how something looks—it's about how it works. We’ll also dive into the broader lessons in design thinking, illustrating how good design can drive business success by improving user experiences and increasing revenue. 📈
Watch till the end to learn what went wrong with SMVT and how better design could have made a world of difference.
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