A behind-the-curtain look at the branding process. Attendees will get the opportunity to choose and discuss a mood board for the client (HOF9 inductee Fernando Delgado). From there I’ll show students all drafts of the design process and explain why/why not certain concepts were received. You’ll not only gauge the hesitations and excitement of the client, but also learn how to adapt feedback into a visual product—like any good brand strategist.
Speaker(s):
Phil Pallen
Fernando Delgado
Moderator:
Pat Bishop
