The spirit of the Low Lands! Together with several of our colleague distilleries we produced a promotional video explaining the beauty and craft of our national pride: Genever. In 2017, we together with four Genever distilleries in The Netherlands and Belgium joined forces to promote the Genever Category in the United States. As a result of these efforts, Genever is gradually regaining the iconic position it had back in the 19th century, when 1 out of 4 cocktails were Genever based!
