1. Who are Alef Education?
Alef Education is an AI-powered learning solutions provider based in Abu Dhabi that integrates technology, data analytics, and pedagogy to redefine teaching and learning experiences across K-12 education.
Alef Education is deeply embedded in the Abu Dhabi education landscape and serves all public schools through its personalised learning platforms and digital content. Since its inception in 2016, Alef Education has become a trusted partner for governments and private schools in the United Arab Emirates and beyond, providing cutting-edge AI-driven solutions from Kindergarten to Grade 12 that are transforming the way students learn.
Today, more than 1 million registered students in approximately 7,000 schools in the United Arab Emirates, the United States, Indonesia, and Morocco use Alef Education’s awardwinning platform.
2. Who are Alef Education’s target market and customers?
Alef Education currently operates through two different business models: (i) a B2G model, targeting government partnerships, which includes all public schools in the UAE, other UAE government-related organisations, and public schools in Indonesia, and (ii) a B2B model, targeting individual schools.
Question 3. What markets does Alef Education operate in?
Alef Education’s core market is the UAE although it has expanded its operations to include the United States, Indonesia and Morocco through a recent and successful pilot programme. Through a reseller agreement, Alef Education entered the Qatar market. As of 31 December 2023, Alef Education had approximately 663 registered schools and 434,000 registered students in the UAE (including public and private schools), 6,016 registered schools and 650,000 registered students in Indonesia, offering maths and Arabic in Bahasa and approximately 37 registered schools and 15,600 registered students in the US.
4. Who currently owns Alef Education?
Alef Education’s shareholders are Tech Nova Investment—Sole Proprietorship L.L.C (a wholly owned subsidiary of Abu Dhabi Capital Group (ADCG)) and Kryptonite Investments, which own 85% and 15%, respectively.
5. What are Alef Education’s products? ● The diversified Alef Platform provides personalised learning experiences for all students so they learn at their own pace, anytime and anywhere. Artificial intelligence allows students to receive individualised instruction and gives them the choice of how they prefer to learn. ● Alef Education continues to innovate its products in response to market needs and its products include the Alef Platform, Alef Pathways (Math), Arabits (Arabic for non-native speakers), and Abjadiyat (Arabic for young native speakers).
6. Who is the management team of Alef Education? Name Position(s) Geoffrey Alphonso Chief Executive Officer Dr. Aishah Al Yammahi Strategic Advisor Joe El Sebaaly Chief Product Officer Amjad Khan Chief Technology Officer Will Lock Chief Growth Officer Amit Choudhary Chief Financial Officer Gregoire Provot Director of Service Delivery Heather Kotyk Director of Organizational Development & People Tina Kapp Head of Quality & Learning 5 Daniel Abela General Counsel Caroline Depirou Head of Risk & Compliance
7. Who sits on the board? Name Position(s) H.E Abdulhamid Mohammed Saeed Alahmadi Chairman – Non-executive director H.E Ahmed Ali Al Sayegh Vice Chairman – Non-executive director H.E Noura bint Mohammed Al Kaabi Non-executive director H.E Jameela Al Muhairi Non-executive director Omar Abdulla Al Hashmi Non-executive director Rima Al Mokarrab Non-executive director Dr. Saeed Alghfeli Non-executive director
8. What is Alef Education’s growth strategy? ● Alef Education benefits from a scalable business model that leverages its unique strengths, including a proprietary multiplatform solution, a multilingual approach adaptable to many geographies, as well as a customisable core curriculum that can adapt to the unique requirements of local syllabi. ● Having already captured significant market share within the UAE B2G market at Grades 5-12, Alef Education aims to unlock further growth by offering its services to a younger student base. ● On the B2B front, Alef Education currently serves approximately 40-50% of the UAE’s private school market. To expand within this space, Alef Education plans to expand its offerings into more subjects and content areas, as well as cater to a wider range of age groups within the private market.
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