Both before and during the strategic planning process, you're bound to get some kind of resistance. It may come from the top, the bottom, or somewhere in between. What's important is that you understand the reasons why people will resist. That way, you'll be in a better position to work with them going forwards. #StrategyDevelopment

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1:06 resistance from the top
2:30 resistance from the bottom
3:23 resistance from the board
4:46 resistance from employees

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