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EP3: The BEST BFCM Email Strategies You're NOT Using

It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season.

Here's what we're diving into:
- Hot new BIMI updates and email logo certifications (VMC vs. CMC)
- Managing volume and audience during BFCM campaigns
- Real-time retargeting strategies for email and SMS
- Best practices for segmentation and compliance
- Jimmy's favorite Black Friday strategy: launching new products without discounts

Tune in for expert tips and grab the official 2024 Holiday Roadmap from Jimmy and Chase, available at ecomemailmarketer.com.

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00:00 Introduction and Catching Up
00:14 Exciting News: Commerce Roundtable Acquisition
00:30 Podcast Kickoff and Theme Introduction
01:53 Breaking News: Email Logo Updates
04:11 Black Friday Cyber Monday Strategies
04:40 Volume Management for BFCM
06:51 Retargeting and Automation Tips
09:56 SMS Strategies and Compliance
14:33 Holiday Marketing Roadmap
21:45 Excitement and Segmentation
22:02 Messaging Strategies: Us vs. Them
23:08 Reminder SMS: Immediate Action
26:24 Closing Soon: The Power of FOMO
29:52 Encore Email: Last Chance
33:18 Final Thoughts and Call to Action
34:06 Black Friday Success Story
38:01 Wrapping Up and What's Next

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:
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Follow Chase Dimond at:
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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

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