Remarketing is the Retargeting Products of AdWords. Like any other Retargeting Vendor you need two components to set things up. A product feed and the actual Retargeting code. The product feed is supplied to the Google Merchant Center (which we are not going to cover here) and the Retargeting code can be installed manually, but of course we’ll do this with the help of GTM. So let’s dive in.

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