Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures. In this episode, she and Matt Bilotti, who manages Drift's startup program, debunk the myths surrounding the programs, discuss what makes a good startup program good, and how you should align your program to take the weight OFF of your sales team. Whether your company has an existing startup program, or is thinking of starting one, this episode is a must listen.
