In today’s rapidly evolving business landscape, "digital transformation" has become a buzzworthy phrase but what does it really mean for organizations? Is it simply about adopting new technology? Or does it suggest a more fundamental shift in how businesses operate, deliver value and define their identity in a digital world?
While many organizations are eager to jump on the bandwagon, the truth is that digital transformation is not a one-size-fits-all solution. It is not about adopting the latest tech for the sake of it. It is about understanding how to integrate technology in a way that enhances an organization’s core purpose and long-term viability.
In this video, Abayomi Baiyere, associate professor and Distinguished Research Fellow of Digital Technology at Smith School of Business, explores the key phases and common pitfalls organizations face when undergoing digital transformation.
Baiyere also addresses the importance of leadership in successful digital transformation. Unlike with IT projects, digital transformation requires an enterprise-wide shift in mindset. Leaders must ensure they communicate effectively and garner buy-in. And the journey does not end with transformation; with a "future-ready" mindset, organizations can remain adaptable and continuously evolve to stay ahead of inevitable disruption.
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