Data-driven marketers depend on key metrics to measure the effectiveness of their campaigns on a daily basis. From fixing the right marketing budget to calculating the resources needed, from tracking campaign performances to measuring results against benchmarks, there are several KPIs for marketing teams to keep up with. Marketing leaders typically use these same metrics to report to their business stakeholders in order to align with the overall business performance.

However, business leaders often pose pressing questions about the actual business growth that is influenced by marketing. They would like to measure the real impact of marketing investments for their business. What they want is a clear picture of the Return On Investment (ROI) in order to make future decisions. They need a few easy to understand metrics to help with their decision making process.

#ROI #CrossChannel #measureROI

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