In this week's episode, Matt outlines the three step process used by Facebook to help you to promote your business online.
This is the same process that all businesses can use to break all their marketing activities into, to get clear on what exactly every piece of content is doing to move your business forward.
PLUS: Kelly asks a very smart question (she does that a lot) about what to do when people come into your funnel in an unexpected place.
Oh, and Kelly & Matt do a sartorial nod to Bros.
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