Welcome to Below the Fold, MENA's leading podcast for all things advertising and marketing! 🎙
In this episode, we're joined by the brilliant Houssam El Boutari, an industry veteran who has seamlessly transitioned from client servicing to content creation. Together, we dive deep into:
The evolution of social media content in MENA
• Mastering agility in content production
• Decoding trend-jacking strategies
• Balancing virality, authenticity, and the debate on speed vs. quality
We also discuss hot-button topics like:
✅ Data ownership and its impact on marketing
✅ The power of employees as brand advocates
✅ How brands can navigate controversial trends safely
Whether you're a seasoned pro or just starting your marketing journey, this episode is packed with actionable insights, thought-provoking discussions, and a sprinkle of humor.
💬 What’s your take on balancing speed and quality in content creation? Drop your thoughts in the comments!
Don’t forget to like, subscribe, and hit the bell for more insider tips and strategies in the world of advertising and marketing.
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00:00 Introduction
01:27 Hussam's Journey in the Industry
03:53 Understanding Agile Content Studios
04:48 Trendjacking and Social Media Strategies
08:48 True or False: Social Media Content Insights
14:24 Speed vs. Quality in Content Production
19:41 Entertaining vs. Educational Content
20:16 Choosing the Right Platform for Educational Content
20:45 The Importance of Content Duration and Format
21:22 Educational vs. Entertaining Content
22:37 The Role of Announcement Content
24:18 Outsourcing Creativity to Agencies
28:04 Balancing Brand Identity with Social Media Trends
31:12 Controversial Statements in Marketing
