In a recent episode of Pulse by Intuji, host Julian Wallis engages Marcus Sheridan, author of "They Ask, You Answer," in a revealing discussion about transparency in business pricing.
Julian quotes: "The biggest one that always gets the most pushback from stakeholders, directors, or anyone in the business really, is pricing. And still to this day, there are so many people that don't want to address it... At some point, you're going to have to release pricing. So why not get on the front foot and control that narrative? What do you say to that?"
This conversation highlights the ongoing challenge businesses face in balancing transparency with strategy, emphasising the power of controlling the narrative to build trust and clarify value early in the customer journey.
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