Google Ads Impression Share is a helpful metric to know how often your ads are showing for relevant searches. In this video, we'll show you how to find your Impression Share, discuss strategies for improving it, and give some advice on how to think about Impression Share and what is a realistic goal.

0:34 - Adding Impression Share Metrics
1:53 - Definitions of Impression Share Columns
4:11 - Example to Explain Exact Match Impression Share
5:33 - Determining Why You’re Missing Impression Share
6:27 - Definitions of Lost Impression Share Metrics
7:32 - How to Improve Impression Share
12:32 - Notes on Goals for Impression Share

#googleadsimpressionshare #searchimpressionshare #howtoimproveimpressionshare
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