Campa Cola’s Masterplan: Mukesh Ambani’s Strategy to Beat Pepsi & Coca-Cola

In Day 2 of our Campa Cola case study, we dive deeper into Mukesh Ambani’s game-changing strategy to dominate India’s soft drink market. After acquiring Campa Cola for ₹22 crores, Reliance Consumer Products is leaving no stone unturned to challenge Pepsi and Coca-Cola.

The company has onboarded industry veterans like T. Krishnakumar, the former Chairman of Coca-Cola India, to streamline operations and drive growth. And that’s not all! Mukesh Ambani has roped in Prasoon Joshi, the creative genius behind Coca-Cola’s iconic ads from the 1990s, to craft compelling campaigns that will resonate with today’s youth.

Watch this video to explore:

How Reliance is leveraging top talent and expertise to build Campa Cola’s empire.
The advertising strategies designed to evoke nostalgia and attract young consumers.
Why Pepsi and Coca-Cola should be worried about this aggressive market entry.
Don’t miss this thrilling breakdown of Ambani’s bold move to reshape India’s beverage industry!

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