We talk a lot about creating short-form, 𝘴𝘯𝘢𝘤𝘬𝘢𝘣𝘭𝘦 content for social — but how do you ACTUALLY do it and where do you start? 🤔
⛔ When even short content feels overwhelming to create from scratch — our advice is: 𝗱𝗼𝗻’𝘁 𝘀𝘁𝗮𝗿𝘁 𝘁𝗵𝗲𝗿𝗲!
👉 Instead, take the easy road and start with simply repurposing longer form content you already have, like a webinar.
Not only is this easy, but it’s also a smart strategy to get more mileage out the work you’ve already done. Work smarter, not harder!
00:00 - 00:19 Intro
00:19 - 00:53 Different types of video edits
00:53 - 01:23 Editing a social promotional video
01:23 - 01:51 Creating webinar highlights
01:51 - 02:20 Transcript lookup for key phrases
02:20 - 02:46 Adjusting each soundbite
02:46 - 02:56 Instantly add captions
02:56 - 03:20 Considerations for video length and format
03:20 - 03:46 Add branding and logos
03:46 - 03:58 Export the social clip
03:58 - 04:40 Repurposing long-form for campaigns
04:40 - 04:56 Outro
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