Ashwin Rajan shares how to drive behavior change and impact using design methods and shines light on some of the core mis-conceptions of behaviour design.

About Ashwin Rajan:
I'm a strategic designer accelerating the emerging discipline of Behavior Design. I have 20 years of innovation experience in the digital industry. The behavioral lab I founded Fabric is retained by clients large and small. We bring behavioral thinking, methods and tools to product growth, user and customer experience, competence building, employee and citizen engagement. I relish consulting, advising, speaking and facilitation. Pattern recognition, synthesis and storytelling are at the core of what I bring to the table, together with a likeable personality and relaxed work style. I'm mentor, co-founder, advisor and investor in a handful of startups. Passion led me here.

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