Big Data LDN 2022, 21 Sept, 1:20pm, Customer Data & Privacy Theatre
Speakers:
Leah Brennan, Ketch
Charles Maloney, Ketch

The consumer has emerged as a motivating force in data privacy. People’s heightened awareness of their data privacy and expectations of responsible data practices will shape privacy programs more than regulations. What can we learn by listening to the people behind the data?

In this session, we’ll unveil the latest research on consumer perspectives on data privacy and businesses’ data practices, and measure the impact on the bottom line. We’ll explore what it means to have responsible data practices, and connect the research to real recommendations for your privacy program.

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