Join business coach Carl Gould as he unravels effective techniques for presenting product options to clients, focusing on starting with the highest-priced option. In this video, Gould demonstrates how to introduce premium packages by aligning them with client feedback and expectations, thus setting the stage for a strategic down-sell if necessary. He skillfully navigates through common customer reactions, such as price sensitivity and feature requirements, and explains how to offer lower-tier options without compromising perceived quality. Gould also discusses how to handle client concerns about different service levels and the importance of transparently communicating the value of each option, especially when premium pricing includes assuming risks like supply chain delays or external disruptions. This video is a must-watch for sales professionals and business owners looking to refine their sales presentation skills and improve client conversion rates.

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