TITLE: Mad Pow and Design Thinking in Healthcare
GUEST: Amy Cueva
PRESENTER: Neal Howard
OVERVIEW:
Mad*Pow’s visualization of a changed healthcare system in the United States, has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. Mad*Pow has successfully connected and networked disparate parts of a challenging and siloed system, creating experiences to guide patients through their navigation of the system, designing platforms for clinicians to collaborate around care and treatment, or partnering with a cutting-edge healthcare technology company to bring their vision to life.
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