Back in 1995, when I first started selling Hondas, I didn’t care much about product knowledge. And yes, I still made sales—but I wasn’t maximizing my potential.
In this video, I share how neglecting to learn more about the product held me back early in my career and why becoming an expert in your field is a game-changer. Product knowledge isn't just about knowing specs—it's about building trust, handling objections, and providing real value to your customers.
Are you ready to take your sales approach to the next level? Start by mastering the details of what you sell.
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