What’s the better service for your digital marketing agency to sell, SEO or PPC?
This question comes in from one of our Data Driven Insiders and if you’d like to have your own question answered you can learn more about our Insider’s program here:
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When deciding between selling PPC and SEO to business owners, there’s a lot to consider.
First, is the question of budget. With PPC, the lion’s share of the budget is going to the ad platform but does that actually make SEO better?
Not exactly.
You also have to ask yourself what kind of business owners are looking for SEO services instead of PPC and in my experience it’s not always the ones you want to be working with.
But that’s just the beginning- check out the video to see the full breakdown of SEO vs PPC and let me know what you think in the comments below.
