VOICE is based in the UK’s National Innovation Centre for Ageing (NICA), a world-leading organisation created with a £40 million investment from UK Government and Newcastle University.

VOICE provides public insights that inform priorities, develop deep understanding of consumer needs and impact product and service development. VOICE and NICA are leading international dialogue with citizens on what is needed for healthy ageing, market analysis and trends, and co-designing, co-developing and, with our business partners, getting to market desirable products and services to transform lives.

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