Today, Erik is joined by Lane Fisher and Jeff Herr.

Lane is a Franchise Attorney and co-creator of the Springboard Franchising Conference. Jeff is the co-founder of Front Street Equity Partners.

Today, the trio discusses one of the most common mistakes emerging brands make and gives a simple solution to avoid it.

If you're an emerging franchisor, this episode will be beyond valuable to you! Enjoy today's episode of Franchise Secrets.


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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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