Dr. Robert Cialdini is the father of persuasion science, and the new, expanded edition of his classic bestseller INFLUENCE is packed with new studies and stories, not to mention the seventh principle, Unity.
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You'll learn:
-Cialdini's seven principles of persuasion, in his own words
-Why shortcuts to persuasion should be "sacred"
-How to supercharge your persuasion with the law of reciprocation.
-How small changes is words can make a huge difference in persuasion.
-How coordinated actions can lead to feelings of unity and persuasion.

Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different languages. He is also the president and CEO of INFLUENCE AT WORK and a popular keynote speaker.

Many listeners are familiar with Bob and his Principles of Persuasion, but the launch of his new and expanded book is worth revisiting his theories on the psychology behind persuasion. Listen in as we discuss how to use shortcuts for persuasion, why words can be a powerful force, and how to use one particular social technology to up your persuasion game.

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