Justin Keller isn't a sports guy, but in this episode, he gives sports analogies his best shot to understand how Kevan Lee (former sports journalist turned VP of Marketing) and his team at Oyster® drive sales and marketing alignment at their 2-year-old startup.
In the equivalent of just one hockey period, Justin and Kevan discuss what Oyster®'s go-to-market scoreboard looks like, how the go-to-market teams hold each other accountable, and how Kevan reports on the ROI of brand to his organization.
Talking Points:
(00:00) Introduction
(01:45) Kevan’s growth marketing course syllabus
(04:40) What it means for Oyster’s go-to-market teams to share revenue goals
(08:35) Which GTM team owns which part of Oyster’s scoreboard?
(11:18) How Kevan suggests ameliorating sales and marketing misalignment
(13:12) How Oyster’s sales and marketing teams maintain open lines of communication
(15:43) How Kevan thinks about the ROI of brand investments
(19:32) The #1 thing Kevan’s team is focused on to accelerate revenue for Oyster® this year
Read more go-to-market best practices: [ Ссылка ]
See who Drift's other Marketers to Watch are: [ Ссылка ]
#Drift #RevenueTalks #gotomarket
-------
Stay connected with Drift:
LinkedIn: [ Ссылка ]
Twitter: [ Ссылка ]
Instagram: [ Ссылка ]
Facebook: [ Ссылка ]
---------
About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.
At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.
The Drift Conversation Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.
Learn more: [ Ссылка ]
