Cubao is the commercial heart of Quezon City, at the intersection of EDSA and Aurora Boulevard.
While the Triangle and Scout Area is the government, entertainment and nightlife hub, Cubao is the grand old commercial heart of Quezon City, with Araneta City, formerly Araneta Center, at its core. This district only developed in the late 1950s, when the Araneta family bought a piece of rural land once owned by RCA and built its first buildings. Cubao started to blossom with the construction of the Araneta Coliseum, which further become famous for the "Thrilla in Manila" boxing match between Muhammad Ali and Joe Frazier in 1975. The first shopping mall to open is Ali Mall, named after Muhammad Ali; other buildings followed, like SM Cubao, New Frontier Theatre (Kia Theatre from 2015 until 2018), Fiesta Carnaval (now a Shopwise supermarket), and Farmer's Plaza. The popularity of Cubao slowly declined as larger shopping malls and commercial developments begin to appear outside the area, but, the area's status as the traditional shopping center of Quezon City refuses to die; the Araneta family, who owns Araneta City, has begun a redevelopment project for the area to return it to its former glory.
Cubao is not limited to Araneta Center, administered as part of barangay Socorro; the district extends into barangays Immaculate Conception, Kaunlaran, San Martin de Porres (Arayat), San Roque, and Silangan, all part of the former barangay until it was divided into smaller barangays. Local addresses continue to utilize Cubao as the barangay.
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