Join Scott Holden as he dives into how to use use competitive positioning as a brand marketing tool. 💥 Scott Holden's decades long experience in marketing comes from brands like Salesforce, ThoughtSpot, Google, Walmart, and Chase. In this presentation, Scott covers everything from category creation to wit and provocation in brand marketing.

You'll see how to start with your company's truth and transform it into compelling brand narratives. Plus, he highlights some killer tech campaigns that pushed boundaries and made people *feel* something. 💡

This is the complete recording of Scott Holden's keynote about brand marketing at the Beloved Tech Brands Conference (BTB Conf) in San Francisco on May 15, 2024.

Get ready for actionable insights and a lot of fun examples from the marketing trenches! 🚀

🌹Chapters:
00:00 Introduction
1:57 Your truth
3:03 Category
5:13 Proof
6:29 Wit
7:47 Aspiration
9:02 Novelty
11:07 Provocation
13:48 Competition
15:15 Concur
18:15 Wrap-up

👤 BIO:
With more than 15 years of marketing experience, Scott Holden joined Brex in 2023 from ThoughtSpot, the AI-powered analytics software company, where he served as Chief Marketing Officer for nearly nine years. In that time, Scott scaled the marketing organization from $0 to over $150M in software revenue. He built a dynamic marketing team to drive demand across all business segments and attract enterprise customers from the Fortune 500 and many of the world’s most innovative brands. Prior to joining ThoughtSpot, Holden spent seven years at Salesforce leading multiple marketing teams across the Salesforce Platform, Sales Cloud, Chatter, Industry Marketing, Customer Marketing, and Community.


★ Conference Creator & Host: Maya Spivak, [ Ссылка ]
★ Videographer: Augusto Lopez, Life in Digital Film, [ Ссылка ]

#brandstrategy #competitiveedge #BTBConf #brex #billboards #oohadvertising #techmarketing #billboards #creativeads #creativeadvertising

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