So instead of being one of the gamblers just stick to the tried and true method of long-term value investing. There was nobody that didn't use film. They dominated film. They knew more about the chemistry of film than anybody else on earth and of course the whole damn business went to zero and look at Xerox's One Show in the World which is nothing compared to what it once was. This is the single most important characteristic to ensuring your company has a fighting hope of surviving for a very long time or particularly during a recession.
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