Nike (NKE) is the number one retail brand for teen apparel and footwear, according to Piper Sandler’s 46th semi-annual Taking Stock With Teens survey. Yahoo Finance’s Josh Schafer and Alexandra Canal discuss Gen Z’s top brand picks of 2023, from Apple (AAPL), Nike (NKE), YouTube and Netflix (NFLX). Piper Sandler Sr. Analyst Edward Yruma joined Yahoo Finance Live on October 10, 2023 to discuss Piper Sandler’s annual survey and teen’s consumer spending habits.
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