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In this video, SEO professional Nathan Gotch discusses his book "The SEO Entrepreneur," a step-by-step guide to starting your own SEO business. He explains the importance of SEO for businesses in gaining visibility on Google and generating more traffic, leads, and clients. Nathan shares his personal journey in creating a successful SEO agency and training program, offering insights into the world of digital marketing and SEO. He emphasizes the effectiveness of SEO over other marketing strategies and provides resources for aspiring SEO entrepreneurs.

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