Do you ever wonder why you feel strangely compelled to order more at fast food restaurants than you had planned?
It's not just your appetite talking - these chains use psychological tactics to manipulate your behaviour and boost their profits.
From menu engineering to upselling and scarcity tactics, find out the sneaky strategies fast food chains use to get you to spend more.
Are you ready to discover the hidden persuasion techniques used on you every time you visit a fast-food restaurant? Watch to find out!
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