APG Noisy Thinking
Whoever owns the data owns the conversation
3 September 2012

Sue Unerman was a little more circumspect in her data wariness. She too deflated the idea of ‘ownership’. Life is not a hierarchy – and if it is, the most important person in the room is the one who has the best ideas. She was clear that point of data is to illuminate, pertinently quoting TS Eliot’s ‘Where is the knowledge we have lost in information?’ Information makes your briefcase heavy, but insights change things and make things happen.

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