Circular Design: Why does design matter in shaping the circular economy? How do global brands like IKEA lead the way to develop regenerative business models? How can designers affect a shift in mindsets and practices? Tune in as IKEA's Marcus Engman, SAP's Arin Bhowmick, John Oswald from Accenture Song and Alice Bodreau, Ellen McArthur Foundation share their insights.

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00:00 Why design affects sustainability
00:23 IKEA uses design to change behaviour
01:08 How to make sustainability more human
01:36 SAP and technology bring circularity to linear processes

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