Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options you need to be aware of before you even start your campaign.
In this 20 minute flash webinar recording, Hanapin expert Kelsey Hadaller, discusses what you need to know for a successful start and smooth transition on DoubleClick Bid Manager.
