A CRM allows a dealership to manage their customer communication, their internet leads, and track ROI in a single platform. Dealerships need a CRM because the game is changing, consumers are no longer going to dealership to dealership they’re doing the majority of shopping online. They’re using platforms like TrueCar, Cars.com, AutoTrader, Facebook Marketplace to look for a vehicle, and dealerships, they get a lot of leads that they need to follow up on….
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Why Used Car and BHPH Dealerships Need a CRM?
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