THIS is the #1 determining factor of whether someone will purchase from you or not. This is exactly how you should be building your business.
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Timestamps:
0:00 - Intro
0:30 - Case study machine
5:30 - How to NOT use social proof
8:30 - How to get proof as a BEGINNER
You will typically hear stats like "90% of businesses fail." The reason why this is the case is because 90% of business owners do not exist long to produce quantifiable proof & case studies that they are able to deliver results for clients. The entire functioning of your business is to operate on a perpetual case study machine, where you sign a client, which leads to you producing a case study, which leads to you signing more clients, which subsequently leads to you again producing another case study. The volume & quality of leads you get will be directly proportional to how deep & good your results from previous clients is.
In this video we talk about b2b marketing, lead generation, making good offers, growing a business, and getting clients for b2b, smma, marketing agencies, getting clients as a beginner, getting clients with no results, getting clients when you have no clients.
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