Green ketchup, Coca-Cola Blak and Harley Davidson perfume are some of the well-intentioned products that ended up in the Museum of Failure.
More than 60 marketing ideas can be viewed here in the Swedish-based exhibition.
Museum founder Samuel West says: “We know that 80 to 90 percent of all projects fail and we never hear from them again, they simply disappear from the picture, and what we can do is learn from failure.”
The Harley Davidson perfume was a “total flop” according to West, as it “did not go down well with the macho crowd”.
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