Dare to Be is the new youth-focused philosophy from Oriflame, a Swedish beauty company. Created specifically to meet the needs of a younger market, Dare to Be features new product lines inspired by young women and the hottest beauty trends, including: 'Very Me', 'The Babes' and 'Pure Skin'. Dare to Be also presents a fantastic business opportunity by engaging a new generation of Oriflame beauty consultants and retaining current consultants with its exciting new offering.
To help promote Dare to Be and to encourage young people and consultants to make the most of its offering, Oriflame has integrated Dare to Be in all forms of communication including: developing a website, encouraging dialogue through social media, adding a dedicated Dare to Be section within its catalogues as well as introducing specific youth recruitment campaigns. On top of this, Dare to Be has created a series of webisodes which follow the lives of four young inspirational women as they dare to embark on an adventure of a lifetime on a path of love, self-discovery and achievement.

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