In a world brimming with people and ideas, it is not anymore a shock to find every industry crowded. Just as important as standing out is finding your niche. And there is nothing as effective as connecting with your audience. How do you do that? Our guest in this episode believes in the power of being authentic. Juliet Clark interviews Amber Swenor, the founder of Soul Seed and the author of Unleashed, about her passion for working with leaders and authors on building an authentic author brand. She breaks down some misconceptions about what it means to be authentic, especially as it relates to how you are bringing it to your leadership and business. Adding more to the discussion, Amber then shares a presentation with tools and assessments to help you identify your alignment and the beliefs holding you back from showing your authentic self to your brand.

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