By analyzing intent data, businesses can create targeted marketing campaigns, improve their sales strategies, and much more.
Ali Kisaoglu, Marketing Strategist & Team Lead at Advance B2B, and Markus Ståhlberg, CEO and Co-founder of N.Rich, have decided to shed more light on this topic.
In this webinar they discussed the following:
- What is intent data: The 5W1H of intent data
- Driving insights: How and where you can find intent data
- Case study: How to use intent data to increase conversion
- How to get started: Things you need to have in place to start making use of intent data
