Lifetime value, or LTV, is an estimate of the average revenue a customer will generate over the time that they use a given product or service. LTV helps marketers properly optimize revenue streams like in-app purchases, in-app advertising, and subscriptions, by pinpointing exactly how much money they can afford to spend on user acquisition while remaining profitable. Check out the full article ► [ Ссылка ]

🎞 Here's what we'll cover in this video Video Chapters
0:00 - Intro
0:29 - What is lifetime value?
0:53 - Why it's important
1:07 - How to measure LTV
1:36 - 6 ways to improve user LTV

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