Full Episode Page: ([ Ссылка ]) Kiri Masters: The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 Years ([ Ссылка ])
Episode Summary:
Kiri Masters ([ Ссылка ]) shares the story of Bobsled Marketing, the company she built and sold, and discusses her expertise in personal branding.
Kiri attributes the success of Bobsled Marketing to leaning heavily into content marketing and building a brand of expertise in the Amazon ecosystem. She used blogging, YouTube videos, and online courses to establish credibility and generate inbound leads. Kiri also highlights the importance of finding a supportive community of fellow entrepreneurs and the value of resources like EOS (Entrepreneurial Operating System) and EO (Entrepreneurs' Organization).
The conversation covers various entrepreneurial themes, including the importance of building a support system, the decision to sell a company, the challenges of transitioning after a sale, and the value of personal branding.
Takeaways:
• Building a support system is crucial for entrepreneurs, including having a coach and being part of a community.
• Resources like EOS and EO provide valuable frameworks and guidance for business operations.
• Selling a company is a complex decision that requires careful consideration of various factors, such as burnout and future growth potential.
• The transition after selling a company can be challenging in terms of identity and mental health. Entrepreneurs should be proactive in seeking support and understanding the potential for post-sale depression.
• Personal branding is important for entrepreneurs and can help establish credibility and attract opportunities.
Where to Find Kiri:
• KiriMasters.com ([ Ссылка ])
• Kiri is most active on LI ([ Ссылка ])
• Her new podcast is TheObsessionPodcast.com ([ Ссылка ])
• Find out about her Personal Brand Coaching ([ Ссылка ])
Get all of the episode resources, like Kiri's podcast recommendations, contact info for her CFO and her M & A Advisor, and her favorite AI tool, in the 'Resources Mentioned In This Episode' section here ([ Ссылка ])
The Business Owner's Journey podcast ([ Ссылка ]) is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.
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🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry ([ Ссылка ]) & FCG ([ Ссылка ]) .
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