Sex Matters’ Helen Joyce talks with communications consultant Conrad Roeber.

Conrad has worked as a strategy consultant to UK and international media and content businesses for 30 years. In 2018, he was engaged by IPSO to examine the treatment of transgender-related issues by the UK press. During the research for this, he became concerned about the potential for harm to women and LGB and transgender people in the confused debate about trans-related rights.

Our director of advocacy, Helen Joyce, spoke with him about the media’s failures in reporting on sex and gender, and what readers and viewers can do to make things better.

They also discussed the Sex Matters Media handbook, our guide for editors and journalists on how to navigate the gender wars without confusing or misleading their audience. And Helen introduced a new Sex Matters tool to support viewers and readers in making complaints and giving feedback on trans-related stories in the most effective way.

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